diff --git a/Drafts/privacy-blimp-launched-from-deck-of-tolkien.org b/Drafts/privacy-blimp-launched-from-deck-of-tolkien.org
index 02e0f62..67bb197 100644
--- a/Drafts/privacy-blimp-launched-from-deck-of-tolkien.org
+++ b/Drafts/privacy-blimp-launched-from-deck-of-tolkien.org
@@ -17,20 +17,20 @@ CloudFleet HQ.  (Vienna/AT)
 CloudFleet launched the crowdfunding for an innovative consumer
 privacy service from the decks of the J.R. Tolkien in Hamburg/DE.
 Helping to answer the question of "What is to be done?" after the
-Snowden revelations, the Blimp offers openly provable security as a
-consumer product.  Individuals interested in verifiable secure use of
-Cloud services can now help influence our direction with pledges to
-this crowdfunding campaign.
+Snowden revelations, the Blimp offers its users openly provable
+security.  Individuals interested in secure use of Cloud services can
+now help influence the direction with pledges to this crowdfunding
+campaign.  
 
 "We're actually doing this, huh?" wondered one of the Fellowship from
 the deck of the J.R. Tolkien berthed Am Sandtorkai.
 
 ** Your data; your device: your Cloud!
 
-The CloudFleet Blimps offers an alternative for current consumers of
+The CloudFleet Blimp offers an alternative for current consumers of
 cloud services.  By using a Blimp, individuals may choose to stop
-being the product of so-called "free" services through the truly free
-use of an openly integrated alternative.
+being the product of so-called "free" services through the use openly
+integrated alternative.
 
 ** An Open Source company?
 
@@ -40,11 +40,19 @@ When asked "Open Source?  How will you make money?", CxO
 ** Data Autonomy
 
 Embodying the principals of data autonomy, the users of the Blimp are
-assured that they are in full control.
+assured that they are in full control of the data "emissions" of their
+use of cloud services.
 
 One may learn more about the Data Autonomy manifesto at
 <https://discourse.cloudfleet.io#data-autonomy>
 
+** Ethical Design
+
+[ind.ie] 
+
+The design of the CloudFleet Blimp follows the principals of ethical
+design.
+
 ** Crowdfunding
 
 Our crowdfunding campaign offers a variety of perks which include