Further smoothing

Drafts/privacy-blimp-launched-from-deck-of-tolkien.org

@@ -16,11 +16,10 @@ CloudFleet HQ.  (Vienna/AT)
 
 CloudFleet launched the crowdfunding for an innovative consumer
 privacy service from the decks of the J.R. Tolkien in Hamburg/DE.
-Helping to answer the question of "What is to be done?" after the
-Snowden revelations, the Blimp offers its users openly provable
-security.  Individuals interested in secure use of Cloud services can
-now help influence the direction with pledges to this crowdfunding
-campaign.  
+Starting to answer the post-Snowden question of "What is to be done?",
+the Blimp offers consumers world-wide openly provable security.
+Individuals interested in secure use of Cloud services can now pledge
+to the IndieGogo crowdfunding campaign.
 
 "We're actually doing this, huh?" wondered one of the Fellowship from
 the deck of the J.R. Tolkien berthed Am Sandtorkai.
@@ -37,6 +36,8 @@ integrated alternative.
 When asked "Open Source?  How will you make money?", CxO
 {Laura,Mark,Christoph,Drazen,Ömer} replied "…"
 
+[Mark Replied:  It's the services, stupid.]
+
 ** Data Autonomy
 
 Embodying the principals of data autonomy, the users of the Blimp are